Canon Interactive Experience at Westfield

Working closely with Canon’s external design agency Dalziel & Pow, Benchmark recently manufactured and installed Canon’s new, interactive retail experience at Westfield White City - a first of its kind for Canon.

The Canon display formed part of the 10-day Gadget Show Experiential Showcase which allowed customers to browse the brand’s camera product range. With a touchscreen connected to a 4k screen and surrounding digital projections, customers were able to experience Canon’s superior image quality by activating the projections with images taken on the camera they were viewing. 

Posted: Q4 2015

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